Digital campaign to raise support for Amnesty International that allowed people to sign their support directly in the online banners. Signatures collected and showcased on Amnesty website.
To build awareness and preference for Bonduelle branded salads (Europe's leading packaged salad brand) we created the "SALAD FAMILY".
Each type of leaf had a different personality, a simple way to educate on their differences.
We were asked to manage communications during the emblematic luxury hotel's renovation period.
The idea was to create a lifestyle brand « Le Discret » that would keep the hotel’s personality and social currency alive while the location itself was closed for renovation. (Blog, brand content, events, Print, PR…)
Become a respected brand of choice
More than just a place for a quick quote, L'Argus is THE best platform to sell your old car.
But l'Argus has come to be little more than a word that means auto-price index, like Post-it or Kleenex.
Our challenge was to remind people that there's unparalleled expertise and trust behind that name.
We made a fake second-hand car sales platform (www.touroule.com) that included all the most common dodgy scams of online car sales through any other platform. It allowed us to showcase
all the advice and service of l'Argus beyond the classic value estimate for which it's known.
Reclaim leadership of l'Argus as the most trustworthy, official online sales platform for second-hand cars in the face of growing competition from Ebay etc.
PT Cruiser GPS, Where am I?
The brief :
promote a well-known car on the basis of a small integrated innovation :
the GPS routefinder.
The idea :
Everyone prepared their roadtrip online and printed theirs itinerary (yes it was before smartphone)
or read old roadmap they had in their car.
We decided to show everyone how usefull and easy is a GPS onboard to use, and how lost they could be
without it.
We created a fake Google Itineraries to explain how better and easier it is
to find your way with a GPS onboard.
Cinema inspires everyday life.
Pitch-winning integrated campaign for France's number 1 bank for their annual film & cinema sponsorship wave. On air August 2015.
CRM platform and digital ecosystem for Senseo coffees.
Relationship promise is built around real sensations (as opposed to digital ones).
