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Sign in the banner.
In the fight to promote awareness of Human Rights issues,
Amnesty International, constantly need to create awareness and get support from the general public. The challenge was converting awareness into real signed support .
The solution: A « signable » banner.
Wherever you surf online, you could instantly sign your name and show your support for Amnesty. Together, all the signatures created an ever-burning papervision candle.
This direct use of online media was highly effective as you did not have to leave your current page in order to sign your name.The banners were especially adopted by bloggers.
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