L'Argus de l'Automobile (Carsales guide price referent)
Reclaim leadership of l'Argus as the most trustworthy, official online sales platform for second-hand cars in the face of growing competition from Ebay etc.
Exit Gumtree, ebay and the others Car dealer from Parramatta...
buy your car with a brand you can trust.
More than just a place for a quick quote, L'Argus is THE best platform to sell your old car. But l'Argus has come to be little more than a word that means auto-price index, like Post-it or Kleenex. Our challenge was to remind people that there's unparalleled expertise and trust behind that name.
We made a fake second-hand car sales platform (www.touroule.com) that included all the most common dodgy scams of online car sales through any other platform. It allowed us to showcase all the advice and service of l'Argus beyond the classic value estimate for which it's known.
It's a very crude html site with rip-off sales videos.
Basically, a website form the year 2000.
But what a nice break from all those fancy full-flash full-video sites. With a cheap and accessible look and feel, a joke behind every click, every film is different, dodgy lighting, camera angle, cheap effects, it all smells of pure amateurism.
