Proximity BBDO Self Promotion
How to win the Caples Best in Show without client...
This was our idea to win back a client, without a pitch…
A targetted viral video campaign based on four films, sent out once a week over one month.
The films show the agency people working on the "La Poste" account (National Postal services).
In "A.A-like" meetings, you see that they are "almost clean" and ready to no longer work on the La Poste account. Of course, you quicly see that they're far from "cured".
The films redirect to a website : www.vousnousmanquez.com (www.wemissyou.com)
where the agency presented the work it had done on other accounts in order to "get over our loss".
Following this campaign, we won back our place on La Poste's list of roster agencies, received a several briefs without having to pitch, and won a number of national and international awards for the campaign (Silver Cannes Lion, John Caples Best In Show,...)
